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Fitness photography

Commercial Fitness Photography Experts

We specialise in commercial fitness photography, and health, wellbeing and fitness photoshoots

A picture says a thousand words, and having the right photography takes your brand to the next level. Photoshoots are an integral part of business today, as pictures are required for websites, emails, social media, marketing and advertising. Every brand is unique and therefore every brand should have photography assets that are unique to them. We work with you to create the perfect portfolio of powerful, eye-catching assets that will elevate your brand to new levels.

We have completed hundreds of fitness focused photoshoots; everything from simple but perfectly executed product shots, to multiple day location photoshoots with models, make-up and full support staff. We have been offering commercial fitness photography for many years and have a huge amount of experience knowing what works and what doesn’t. We know exactly what looks good on camera and what doesn’t.

We have an in-house award-winning photographer who has completed hundreds of shoots for us. Marcel is a genius behind the camera and perfectly captures every moment. Working with our in-house designer, he is also highly talented in photography editing, meaning that quick-turnaround shoots can be shot, edited and designed in record speed if required.

Brands for whom we have provided commercial fitness photography (indicative, not exhaustive): David Lloyd, Bannatyne, Debenhams, Auster, Swimming Nature, Gosh! Food, Repose, Everyone Active, Third Space, Speedflex, Built For Athletes, Les Mills, FORTIS, TwoFit, Bootcamp Pilates, FirstLight, NGX, Gympass, Energym, Origin Fitness, Whey Box, Point Blank, Youth Sport Trust, Westminster Council.

People we have photographed:
Alexandra Burke, James Haskell, Chloe Madeley, Dame Kelly Holmes, Rebecca Adlington OBE, Max Whitlock MBE, Alan Shearer, Ben Shephard, Dion Dublin, Sally Gunnell, Joey Duck, Ben Franks, Stephen Hughes-Landers, Simone Ming, Shakira Akabusi, Diane Youdale (Jet), Denton Conteh, Lawrence Price, 15 Min Mom.

Fitness Photographer near me
Although we are based in London, we travel across the country for photoshoots. No matter where you are based, or your chosen location, we can capture captivating content for you

Health and fitness photography examples

Services and success stories


Who can benefit from commercial fitness photography?

Everyone. If you’re a start-up launching your business, you need to do a photoshoot. If you’re an established fitness brand launching a new product, announcing a new partnership, or simply looking for a refresh, you need to do a photoshoot. Photos and video assets are used on everything from your websites and social media, to press releases and advertisements – so you need good photos.

Why use a fitness photography agency?

We specialise in fitness, health and wellbeing photography. We have honed our skills specifically for fitness photoshoots. That means we know exactly what we are doing and how to do it. We have the right contacts and we know the right people. We also have experienced shoot directors with fitness qualifications, and an in-house sports scientist, ensuring exercises and movements are performed with perfect form. This means assets will not only be perfectly shot, but executed with correct technique.

How it works

Brief. It starts with the brief, you tell us what you want to achieve, what you need and how much your budget is. 

Plan. We craft a plan, putting together what we will do and how we will do it, making creative ideas a reality. We will offer some cost options for everything from locations and additional equipment to models and make-up if required. We work together to agree the plan and get the photoshoot in motion and make the most out of the content shoot.

Execution. We execute the plan.

Delivery. We work to edit the assets and deliver them to you.


A half day photoshoot starts from £600.  Speak to us about your exact requirements and we’ll pull together a full quote.

Additional Services

Our fitness modelling agency Action Fitness Models, which is also part of Action Group, can provide talented fitness models for any project, as well as experienced directors for your shoot. The models are experienced fitness professionals, many are qualified Personal Trainers, Yoga/Pilates instructors, or fitness athletes with a range of abilities and technical know-how.