Action PR becomes Action Group

Leading health and fitness agency Action PR has rebranded to become Action Group. Action Group will encompass all eight divisions of the business including Action Advertising, Consultancy, Content, Design, Events, Models, PR and Web. 

The agency, which is highly regarded for its expertise within the health and fitness sector, will become a synchronised single solution for fitness industry success. Action has been delivering large-scale projects outside the realm of PR for several years: in 2017 it launched its Business Consultancy which has delivered strategic products for a wide range of clients from start-ups to companies turning over more than £250m. Most recently it has spearheaded an innovation project with Everyone Active to bring boutique fitness into the ‘big box,’ creating successful deals between the 190-strong site operator and F45, MoreYoga and Speedflex.    

2017 also saw Action host its inaugural Supper Series dinner. The Supper Series, in partnership with Leisure DB, has gone on to become one of the leading networking events for the fitness industry and has led to the creation of Action Events, expertly headed by Action Director and co-founder Dawn Tuckwell.

1n 2018, Action became the publisher of leading goal keeping magazine, GK Icon. Its ATL advertising campaigns for Everyone Active were seen in tube stations and on billboards across London, and its 25th fitness client website build went live.

2019 saw the launch of Action Models, a dedicated fitness modelling agency, designed to support the content arm of the business. It was also the year in which Action created the brand and studio design for FORTIS powered by Speedflex.

Over the last ten years we’ve delivered projects which span the entire marketing mix,” says Director and Co-founder Cheryl Hersey. “The name Action PR has become misleading, as PR is now just one part of what we offer as a business. Our goal with Action Group is to better reflect what we already do, which is to offer the widest range of comms and content services in the fitness industry, from marketing, to modelling and beyond.”

The Action Group Divisions in Detail:

  • Action PR

Specialist industry and consumer PR agency, delivering impactful campaigns that are creative and commercially-minded

Strategic business consultancy, underpinned by robust industry knowledge, which builds revenue streams and grows profit

  • Action Content

Slick, compelling content strategy and creation which support brand authenticity and growth

  • Action Advertising

Award-winning above-the-line consumer fitness campaigns which deliver proven ROI and improve brand perception

  • Action Design

Dedicated design services for health, wellness, nutrition, sport and fitness brands

  • Action Events

Bespoke dining events combining top chef and unexpected venues with first-class fitness networking

  • Action Models

Dedicated fitness modelling agency, representing models with genuine fitness ability

  • Action Web

The only website specialist working exclusively for the fitness industry