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Fitness Business Consultancy

Leading the way in Fitness Business Consultancy

Fitness Business Consultancy

Action Consultancy provides strategic direction to businesses of all sizes from funded start-ups to £250M+ turnover companies.

Action Consultancy provides strategic direction to businesses of all sizes from funded start-ups to £250M+ turnover companies.

We have extensive fitness consultancy experience, unrivalled contacts, and the ability to quickly cut through from business objective to desired outcome. Your time is precious and so we always ensure an efficient approach to working, getting you from A to B much quicker than you may be able to on your own.

As commercial fitness consultants we are here to help you achieve your business goals. We can work on very specific projects or those with a broad brief. We are smart, driven and capable of being completely autonomous. We always deliver results against a fixed scope of work.

Our consultancy clients’ regularly report how impressed they are with our ability to ‘make things happen’ all we need is the end goal and we’ll present you with a variety of possible routes to get you there!

Commercial Consultancy for the Fitness Industry

Key achievements

• Partnering F45 with Everyone Active to help F45 grow more quickly, while generating revenue from ground rent for EA
• Developing the value proposition for Speedflex and helping drive sales
• Developing FORTIS studios at the lowest possible capital outlay cost by forging a joint venture between Speedflex and Everyone Active
• Developing a partnership between WW (Weight Watchers) and Everyone Active which closes the diet–exercise loop
• Developing negotiations and contracts between Gympass and several major operators
• Developing an on-demand digital fitness offering for Everyone Active
• Supporting new super-premium boutique start-up Repose (opening September 2020) across all aspects of their business including financial planning and recruitment.


• Product development – both for standalone products and the creation and implementation of new product areas into existing businesses
• Creating new to market experiential fitness services, concepts and products
• App and Digital Development
• Developing and implementing new revenue streams
• Capital investment projects – concept development, design, layout and procurement
• Remodelling traditional health and fitness concepts to help brands remain current, profitable and future proof
• Creating bespoke training which solves problems, matches business needs, and delivers measurable ROI
• Implementing and managing cost effective training roll out plans
• Business Operations – maximising people potential and optimising business process and systems

Services and success stories