Action Consultancy was appointed to help Everyone Active to expand their fitness offering beyond their internal products. Recognising that they had a lot of under-utilised space, which was not maximising its potential, we identified third parties who could bring a new dimension to the fitness offering, providing an enhanced experience for customers while also driving an attractive ground rent. Since being appointed we have successfully developed deals with MoreYoga, Swimming Nature, F45 and Speedflex. Everyone Active has proven that boutique within a big box and can be successful within the local authority leisure sector.
“We recognised some time ago that the traditional leisure centre model was not future proof. We appointed Action Consultancy to support us in developing and modernising our offering. We are space-rich but also recognise that it’s not always better to create your own products. Action Consultancy has helped up to form alliances with the right brands so we can elevate our proposition and create the most exciting facilities in the country. We’re incredibly excited to be moving forward with MoreYoga, Swimming Nature, F45 and Speedflex. Their products complement, rather than compete with our own and we share the same values around getting people active.” Duncan Jefford, Regional Director for Everyone Active