Before blogs, smartphones and streamed video content, there were podcasts or “audio blogs”. The downloadable audio files were all the rage in the early noughties, giving us a reason to look forward to the morning commute. Not to mention providing us with endless background entertainment while we toiled away at work. We learned more, wasted less time and laughed at a few jokes along the way – and then podcasts seemed to disappear, giving way to a more visual form of blogging media.
But podcasts are back and stronger than ever. Most recent data from Ofcom shows that the number of weekly podcast listeners has grown to 7.1 million in the UK. That’s one in eight people and is an increase of 24% over the past year – and more than double over the past five years. To put it simply, podcasts are transforming the ways people listen to audio content, just as on-demand video is changing how people watch television.
They can be a fantastic way to get your experts and brand out there and we regularly liaise with some of the industry’s top podcasts to have our clients on as guests. Check out our blog on why they need to be part of your PR strategy if you don’t believe us. So we thought we’d give you just some of our industry favourites, in no particular order of course:
Escape Your Limits
Best for: Mindset junkies
Tune In: Listen to Matthew Januszek, founder of Escape Fitness, chat to some of our industry’s heavy weights as he delves into the mindset of leadership and success. You’ll find out what drives, fuels and motivates the leaders in health and fitness. Each episode of Escape Your Limits reveals the mental, physical and emotional ingredients involved in standing out above everybody else. Discover why successful people keep going when most people stop, and what keeps them going day after day. It’s not about shortcuts for dreamers; these people prove that constant hard work fuelled by the right frame of mind is what makes dreams a reality.
If you’re keen to listen, why not check out when our client Ian Mullane, from Keepme appeared.
Ben Coomber Radio
Best for: Active bods
Tune in: Listen to Ben chat to a multitude of industry experts – such as Pete Evans, Adam Richman, Layne Norton and John Meadows – about health, performance, nutrition, body composition and mental prowess. Start at episode one and let Ben et al expand your fit body horizons with their knowledge, passion and occasional joke. You’ll learn all about how to perform better, strive for more and be all-round happier in today’s fast-moving world.
The Fitness Business Podcast
Best for: Fitness business entrepreneurs and managers
Tune in: Since 2015, the fitness business podcast has produced a weekly show to help fitness business owners, managers, career individuals and entrepreneurs lead, manage and run their businesses. It’s hosted by Dori Nugent, Sarah Pellegrino, Chantal Brodrick and Jason Stowell. Each week the show invites leading business experts, coaches, authors and owners from around the world to share their expert advice on a specific topic, make book recommendations and end each show with 3 specific actions listeners can do.
Podcasts can have a big impact on their listeners. We offer a variety of marketing services to our clients, including podcast opportunities. If you are interested in finding out more about our services, email us at: info@action-group.co.uk
