Lockdown 2.0 round up apps, apparel and audiotainment…

As we are set to keep ourselves fit outside of the gym during current closures, take a read of our Action Group round up of the latest apps, apparel and audiotainment…

RUNNING STORIES

First up something to make running a bit edgier; an app that turns running routes into dynamic immersive experiences using live data. Now, using this does also make you look like a bit of a lunatic to passers-by as stories include running away from zombies along your run etc but as we continue the never-ending search for more exciting and innovative ways to exercise, this app certainly has legs [sorry]. Currently in Beta and only available for routes in Singapore, but coming to a city near you, hopefully, soon:

https://runningstories.app/

HINDSIGHT

With the unrelenting uptake of cycling since the pandemic, the smart tech to elevate the experience continues apace. These are our current obsession being trialled at the office: smart cycling glasses with built in rear-view technology so you no longer need to look over your shoulder to see behind you. Made from sustainable materials with safety as the primary objective, we think these guys are going to be big business and will hopefully contribute to less accidents on the road.

Check them out here: https://hindsight.store/

ATHOS

Latest future-fits from across the pond include Athos, who use electromyography (EMG) to measure and improve the performance of the wearer’s muscle groups. The fabric of Athos apparel contains high-tech motion sensors that can analyze the wearer’s form, muscle activation, and muscle contribution. The feedback then helps athletes and trainers to optimize their precision and exertion to maximize the effectiveness of different moves and promote muscle health. Like a wearable PT….

https://shop.liveathos.com/

ALFI

Avatar-Led Fitness Instructor, or ALFI to its friends. Now we are biased as they are a client, but there’s nothing we love more than being involved in a ‘first’. ALFI is the first avatar fitness experience on the market, and it really is a whole new world of future flow. Imminently releasing their HIIT offering in the same psychedelic, space-age format, ALFI provides a fitness experience like no other. If you are literally sick of human PTs and trainers shouting at you on Zoom, treat yourself to some Avatar asanas with ALFI.

https://refinewithalfi.com

If you have an app, apparel or a plan for a fitness product/service and you need help with marketing, PR, advertising, building a website or just some expert consultation.. get in touch: info@action-group.co.uk

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