We love this new short video from our client Gympass. They beautifully and honestly capture the emotion of someone new to exercise, or getting back into fitness after a long time. Working in the fitness industry, it’s a feeling we can find it hard to remember but if we’re ever going to successfully increase the gym penetration rate, we need to find ways to beat gymtimidation and create easier pathways into a more active lifestyle. This video helps us all to remember what it feels like to step out of your comfort zone, as well as the feeling of elation when you are brave enough to do it.
Gympass are the UK market leaders in corporate fitness sales, active in 14 countries, and with an attitude like this you can see why.