Our client WithU is an audio coaching fitness app with some of the best trainers in the world. The app was co-developed by former Olympic 400m runner, and current Team GB Coach Tim Benjamin. The app features over 1,000 audio workouts across almost every discipline. From HIIT, Yoga and Barre, to treadmill, indoor cycling and rowing workouts and everything in between, WithU has it. The benefit of audio fitness is you can follow along to an amazing workout programme, without having to stare at a screen. Your coach is in your ear, giving you motivation and telling you what to do, leaving you to focus on the task in hand, rather than squinting at a screen trying to understand what is going on.
One of the WithU trainers is Olympic sprinter Harry Aikines-Aryeetey. His workouts focus on HIIT, improving sprint speed and power through weights and plyometrics, and both treadmill and outdoor runs. Not only is Harry AA an incredibly athlete, he’s also a motivational coach and a reassuring voice to have in your ear. We wanted to get his voice and coaching heard, and experienced, by the press.
So we decided to host a sprint masterclass with an Olympian
We invited journalists down to Southwark Athletics track, to have an evening workout with Harry. The session was a Sprint Masterclass, with Harry taking them through a warm-up and a variety of drills to improve body awareness and control, while training explosivity and athleticism. A variety of tools were used like Sleds, Bungee Cords and Running Parachutes to focus on the various aspects of sprinting. Focusing on the first three steps, explosive power, and speed maintenance.
The event went really well, and the journalists walked away with a WithU membership and some gifts in a goody bag. Interviews with Harry are already flooding in.
If you want to get your product or service in front of the press then get in touch: info@action-group.co.uk
Pictures of the sprinting masterclass below.
