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FITNESS PR

Fitness PR specialists with big brand experience

Leading Consumer and Industry PR

Consumer PR - Impactful campaigns that are designed to be creative and category-disruptive. 

We deliver impactful fitness campaigns to suit any budget that are creative and category disruptive by design, but always commercially-minded. We are a dedicated consumer team with considerable big brand experience, and apply that expertise to create solid consumer campaigns with longevity and integrity, always having engagement and return at their core. We use both our hearts and heads to deliver cross-sector progressive work, that rises to the challenges businesses face today. We build PR strategies and work that reaches consumers and turns them into fans.

Consumer titles we work with (indicative, not exhaustive):

London Evening Standard, The Metro, The Times, The Telegraph, TimeOut, Business Insider, Forbes, Harper’s Bazaar, Vogue, GQ, Top Santé, Daily Mail, The Sun, Women’s Health, Men’s Health, Women’s Fitness, Health & Wellbeing, Runner’s World, The Handbook, DOSE, Cosmopolitan, Sheerluxe, Esquire. 

Industry PR– Known for our industry connections and excellent relationships with specialist fitness media.

 

 We are known for our fitness industry connections and excellent relationships with specialist fitness media. We are experts in crafting PR stories for the industry media, placing interviews and creating expert comment opportunities for our clients. We are the go-to agency for journalists looking for support with features and regularly contribute to all major publications. Action PR receives more by-lines than any other fitness PR agency. We support beyond media opportunities by creating hardworking partnerships, sponsorship opportunities and sourcing speaker slots at industry events. Our campaigns are designed to elevate your brand above your competitors and cement your position in the industry.

Industry titles we work with (indicative, not exhaustive):
 
Health Club Management, Leisure Opportunities, Fit Tech, Sports Management, Fitness-Kit.net, Welltodo, Workout, S&PA Professional (CIMSPA), Fitpro, Fitness Matters, Physical Activity Facilities, The Fitness Network, Sports Insight, Fitness News Europe, PT Today, Sustain Health, FIIT Insider, Club Solutions (US), Club Industry (US), Escape your Limits Podcast, The Gym Owners Fitness Business Podcast.

Services and success stories

FAQs

What is Fitness and Wellness PR?

Fitness PR is much more than simply getting column inches, we deploy a wide spectrum of deliverables that build your brand, making it engaging to you audience. This can consist of newsworthy press releases to generate relevance and talkability to activations that literally build your brand in a consumer space for people to interact with – allowing you to connect to a sentiment or cause that is close to your heart.

Who can benefit from Fitness and Wellness PR?

We specialise in health and fitness PR, typically working with gyms, health club brands, boutique fitness studios, fitness equipment and tech, healthy food brands, wellness companies, activewear, apparel and footwear, sport nutrition brands and fitness software solutions.

What are the benefits of Fitness and Wellness PR?

  • Build brand awareness
  • Influence how audiences feel about your brand
  • Influence consumers or B2B audiences to visit / purchase
  • Control, manage or improve your reputation
  • Support your marketing or overall business plan in a cost-effective way
  • Connect your business to suitable partners

Why Fitness PR over Fitness advertising?

PR is more commercially astute, it also allows you to lead or react to media and consumer agenda and habits. It is more of a dialogue with the public, rather than a one-way conversation. This does mean ultimately you have less control over messaging in some cases, but it is a more organic way of behaving in the consumer space

How can I guarantee results through Fitness and Wellness PR?

You cant – but you can put trust into an agency with proven results. [That’s us, in case you weren’t sure…] Working closely with client’s business objectives means we laser-cut our approach to specifically deliver creative and commercial return against your specific aim.

When can I expect to see results?

This depends on the bespoke scope of work created, however to allow time to test and prove our approach we suggest a minimum of three months. Often this time scale is aligned with press lead times, so we build in enough of a time frame for published long lead coverage.

How it works / Fees

We work as an extension of your business for an agreed number of hours every month.  Typically starting from 40 hours per month.  We are also able to work on a fixed term project to a tightly agreed scope of work as well as offering a no-contract consultancy service from as little as one day of one-off work. Our fees start from £1,000.